#TheShot… First episode out now… And we’re starting the conversation right where conversion often quietly breaks… at BIN level.

Quite often, merchants don’t realise just how much BIN logic can influence success or failure at checkout, either tanking approval rates or becoming a lever for performance.

That’s why we’re kicking off this series by breaking down the BINs.
These first few digits on a card, originally 6, then expanded to 8, shape how a transaction is routed, how fraud is scored, what fees apply, and whether it even makes it to the issuer.

There’s been a clear explosion of new issuers, products, and geographies, led by embedded finance, BaaS, and multi-market models. And with that, come subtle BIN-level nuances that directly influence conversion, on both the issuing and acquiring side.

This shift is already pushing the industry toward 10-digit BINs… Wonder why?

👉 Tune in for the series as we unpack one concept at a time and explore how the BIN setup impacts performance where it matters most.

NORBr x Paypr.work [ˈpeɪpəwəːk] 💫

hashtag#PayDecoding hashtag#Fintech hashtag#Payprwork hashtag#MerchantPayments hashtag#PaymentShots

#payments #BINstrategy #merchantinsights
NORBr x Paypr.work [ˈpeɪpəwəːk] 💫
#PayDecoding #Fintech #Payprwork #MerchantPayments #PaymentShots